From the Block to the Boutique

Hip-hop's lasting influence on fine watches

A look at hip-hop’s undeniable imprint on watch culture, from lyrics and music videos to the wrists of icons who made luxury timepieces aspirational for a generation. This panel traces that influence from the block to the boutique, exploring how the culture didn’t just wear watches, it shaped who buys them, why, and what “flex” really means in this space today.